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Alicia Williams is an experienced finance professional currently serving as the Director of the Genus Team at SHORTS since July 2016, overseeing client financial director services, management accounts, digital improvement projects, and data analytics. Alicia has a strong background in project management focused on enhancing finance systems and processes, having held positions as Client Finance Director and Digital Improvement Lead, as well as Client Financial Controller and Finance System/App Integrator. Prior to SHORTS, Alicia worked at Progression Accountancy as Accounts Senior and held advisory roles at Coleman Bradshaw and First Accountancy. Alicia holds a BSc (Hons) in Applied Accounting from Oxford Brookes University and has completed various professional qualifications, including ACCA and AAT.