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Sujayath Ali is a seasoned entrepreneur and executive with extensive experience in technology and e-commerce. Currently serving as Co-founder and COO/CBO at ShopUp since May 2023, Sujayath plays a key role in one of Bangladesh's largest startups focused on B2B commerce, logistics, and fintech. Prior to this, Sujayath co-founded and held leadership positions at Voonik Technologies, where significant fundraising achievements were accomplished, and was instrumental in establishing Voonik as a leading fashion brand in India. Earlier career experience includes senior roles at Visa and Amazon, where contributions ranged from launching payment products to developing innovative solutions with multiple patents in the payment processing domain. Sujayath holds an MBA in Technology & Finance from the Indian School of Business and a BE in Computer Science Engineering from Mepco Schlenk Engineering College.