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Martin Baptie is an experienced professional in shopper and category development, currently serving as the Shopper & Category Development Director at Shopper Intelligence since August 2021. Prior roles include Director of Category Management at Samworth Brothers, where Martin led a significant team restructure to enhance customer focus, and several key positions at Warburtons, including Category Development Controller and Category Strategy Controller, contributing to top rankings in category support. Martin's career also includes impactful roles at InBev and HP Bulmer, with achievements in category strategy and profit growth, alongside a solid educational background with degrees from The University of Edinburgh, Edinburgh Napier University, and Heriot-Watt University.