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Kirk Lauterback has extensive experience in the optical industry, currently serving as Chief Operations Officer at Shopko Optical since 2019. In this role, Kirk oversees critical areas such as retail, sales/e-commerce, and business operations while collaborating with the CEO and Private Equity Principal to drive expansion and marketing initiatives. Kirk's previous positions at Shopko Optical include Vice President of Operations and Director of Optical Services, where proactive leadership resulted in significant process improvements and management of 140 optical centers and 900 employees. Early career roles, including Optical Manager and Optician at Sterling Optical, provided Kirk with a strong foundation in operations and customer service. Additionally, Kirk holds an Executive Leadership degree from St. Norbert College.