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Travis Smith is a seasoned UX Director at Shopify since July 2020, where leadership of the "Engage" group involves a cross-functional team of over 25 professionals dedicated to enhancing merchant-customer understanding and marketing effectiveness. Prior experience includes serving as Director of Product Design at Grubhub from February 2016 to June 2020, where Travis managed product design to optimize user experience across a complex marketplace and achieved an 86% reduction in restaurant onboarding time. Additional roles held include Director of Product Design and Engineering at The Tie Bar, Senior User Experience Architect at VSA Partners, and Senior User Experience Strategist at Cramer Krasselt, contributing to diverse projects for prominent clients. Travis holds an MBA in Management and two degrees in psychology from Ball State University and Truman State University.