Laurence Obied is an experienced Account Executive at Shopify since October 2024, with a strong background in business development and sales. Prior to this role, Laurence served as Team Lead, Senior Business Development Representative for Key Accounts at Alida, where notable achievements included being the top performing BDR in EMEA, receiving the Unsung Heroes Award from the CEO, and earning multiple MVP distinctions. Earlier experience includes a position as Business Development Representative at OneShot.ai, where consistent sales targets were exceeded, and a role as Business Administrator at Benenden Health, managing confidential health insurance data. Laurence holds a Master of Business Administration from York St. John University and a Certificate in Teaching English to Speakers of Other Languages from the University of Cambridge.