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Azadeh (Azy) Chobak is an accomplished marketing and communications professional with extensive experience in integrated campaigns and brand strategy. Currently serving as Integrated Campaigns Lead for Paid Acquisitions at Shopify since May 2018, Azadeh previously held the role of Marketing and Communications Manager for CBC, overseeing the marketing strategy for a diverse range of television programming and collaborating with numerous stakeholders. Azadeh's expertise encompasses multi-platform promotional campaigns, strategic partnership development, and public outreach, with a notable history of leading teams and executing successful marketing initiatives. Educational background includes an Honours Bachelor of Science in Neuroscience and Cognitive Psychology from the University of Toronto and a Graduate Certificate in Corporate Communications and Public Relations from Seneca Polytechnic.