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Simone Lupo possesses extensive experience in performance marketing and digital communication, currently serving as the Performance Marketing Team Leader and Media Planning Team Leader at ShopFully (DoveConviene) since October 2018, overseeing the Italian Paid Media Team and managing substantial acquisition budgets. Prior to this role, Simone worked at Adglow as an Account Manager, focusing on client media planning and social advertising campaigns. Additional experience includes positions as a Junior Digital Communication Analyst at Ducati Motor Holding, a Digital Strategist at Google, and roles as an Assistant Press Officer for film festivals. Simone holds a Master's degree in Communication and Media Sciences from Alma Mater Studiorum – Università di Bologna and a Bachelor's degree in Media/Multimedia and Digital Communication from Università degli Studi di Ferrara, complemented by participation in a summer school program at Peking University.