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Paola Mereu is a seasoned professional with extensive experience in product management and digital marketing. Currently serving as Product Manager and Ads Monetization Manager at ShopFully since 2016, Paola oversees advertising monetization strategies across mobile and web platforms and is adept in using various ad management tools. Prior roles include Business Analyst at ShopFully, where responsibilities included driving sales and marketing analyses for the B2B sector, and Digital Marketing Executive at Contrado Imaging, focusing on content management and digital marketing activities. Paola's educational background includes a Master's in Trade Marketing and Commercial Strategies from Università degli Studi di Parma and degrees in Marketing and Economics from Novancia Business School Paris and Università degli Studi di Parma.