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Yoojin Seo is a skilled professional currently serving as a Regional BI Strategic Planning & Analytics member at Shopee since July 2022, focusing on FP&A and management profit and loss budgeting analysis, as well as data product feature enhancement and user acceptance testing using SQL. Previous experience includes a role at KPMG in management consulting for digital transformation, engaging in customer experience journey mapping and change management strategy. Yoojin's background also includes expertise in data analytics from an internship at Unilever, programmatic trading and ad operations at GroupM, and social impact initiatives at Dentsu Aegis Network. Educational qualifications include a Master’s degree in Computer Science from Georgia Institute of Technology and a Bachelor of Business Administration with a focus on Business Analytics and Marketing from the National University of Singapore, complemented by an exchange program at Korea University and a robust international academic background.