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Samantha Feitosa is an experienced data and analytics professional currently serving as a Data & Analytics Associate at Shopee since November 2021, where responsibilities include data aggregation, ETL and analysis using SQL, and process automation for the marketing team. Previous experience includes a role as a Business Intelligence Analyst at Dasa, focusing on dashboard creation and process automation to enhance operational efficiency, and a Market Intelligence Analyst position at Epson do Brasil, where dashboard maintenance and sales KPI analysis were key functions. Earlier roles at Epson encompassed internship positions in demand generation and business analysis. Samantha holds a Bachelor of Engineering in Production Engineering from UFSCar and is pursuing a postgraduate degree in People and Business Management from Escola Conquer.