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Karl Benedict Cruz is a seasoned professional with extensive expertise in market intelligence, product management, and customer insights across various industries. Currently serving in Category Management Initiatives at Shopee, Karl previously held the position of Head of Customer Insights & Market Intelligence at 917Ventures, where Karl Benedict led a team in executing over 50 projects annually, significantly enhancing service offerings and quality. Prior roles at Globe Telecom involved innovation and venture building, while earlier experience at Nielsen encompassed consumer insights and digital transformation initiatives. Karl holds a BS in Management Engineering from Ateneo de Manila University and completed a business-focused course through Udemy.