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Dila Ariff is an experienced social media and digital strategist with expertise in leading teams and driving business objectives through innovative social media strategies. Currently serving as the Head of Social Media at Shopee since June 2020, Dila manages a team of 15 specialists and oversees social media activities across multiple platforms. Previously held roles include Lead, Digital Strategist at C27, and Lead, Digital & Social Media at Short Tall Media, where Dila developed and executed strategies to meet clients' business goals. Dila's career includes significant positions at Dentsu Aegis Network, FJ Benjamin, SocialGrooves.com, and BRANDTHINK, showcasing a strong background in social media management, analytics, and content strategy. Dila holds a Bachelor of Arts in Communication and Media Management from both Taylor's University and the University of South Australia.