ÂÜÀòÂÒÂ×

Cherine Fong is an experienced marketing professional with a strong background in offline branding, media buying, and partnerships. Currently serving as Head of Offline Branding at Shopee since April 2018, Cherine leads creative implementations and event strategies. Previously, as Country Marketing Manager at honestbee, responsibilities included developing and executing comprehensive marketing plans and cultivating an audience-centric culture. Prior roles also included PR and Partnerships Manager at ShopBack, and Partnerships Manager at ZALORA Group, focusing on brand awareness and partner relations. Cherine began their career in retail as a cashier at Warong and held an internship as an Investment Consultant at Capital Asia Group. Education includes a Bachelor of Applied Finance from the University of South Australia.