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Kenneth Fong currently holds the position of Merchant Incubation Associate at ShopBack since May 2022, having previously served as a Business Development Analyst at Shopee, where Kenneth successfully acquired 95 merchant partners and improved service point networks. Prior experiences include a Sales & Marketing Internship at SATS Ltd., where Kenneth analyzed consumer behavior and managed supplier relationships, and a tenure in the Singapore Armed Forces as an Ammunition Specialist Technician, recognized for outstanding performance. Prior to these roles, Kenneth completed internships in Marketing & Public Relations at PwC Singapore, contributing to the creation of newsletters and competitive analysis. Kenneth holds a BSc (Hons) in Management with Marketing from the University of Exeter and a Diploma in Marketing from Temasek Polytechnic.