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Ffion Norman is an accomplished creative professional with extensive experience in various roles within the design and user experience sectors. Currently serving as Creative Lead at Shmoody, Ffion has also worked as a Creative Strategy Consultant as an independent contractor. Previous positions include User Experience Consultant at Great State, and multiple roles at Experian Consumer Services, where Ffion contributed as UX Content Lead, UX Creative Lead, and Senior Brand Illustrator. Additionally, Ffion held significant roles at Fabulous, including Product Design & Brand Lead, Lead Marketing and Acquisition Designer, and Designer & Illustrator for Marketing & Acquisition.