Siddharthyka Saraswat is an experienced marketing professional currently serving as a Marketing Manager at Shifu Ventures since November 2024. With a strong background in content marketing and event management, Siddharthyka previously held roles as a Content Marketing Specialist at Hiver, where engagement strategies were developed, and as a Marketing Specialist at Almabase, where industry-leading conferences were executed. Earlier experience includes a role as a Content Writer at The Scribbled Stories, focusing on community-driven content and campaigns for major brands like Nestle Polo and Amazon Prime Video, and serving as Head Curator for TEDxABESEC, overseeing speaker engagements and presentation readiness. Siddharthyka holds a Bachelor of Technology in Computer Science from ABES Engineering College, completed in 2020.