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Daniel McPeake is currently the Chief Product Officer at Shido, a digital health Startup that offers personalized health management solutions. With extensive experience in product design and user experience across various industries, Daniel has held roles such as Director of Product Design, Chief Design Officer, Creative Director, Head of User Experience, and more in companies like 100% design, Cube 52, blinkbox, Auto Trader UK, and Publicis Sapient. Prior to their current role at Shido, Daniel worked at Ticketmaster, Netconcepts, and IBM, showcasing their diverse skill set and expertise in the digital and tech industry.