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Cristel Luiten-Baats has extensive experience in graphic design and marketing, currently serving as a Medewerker Marketing at SHI since April 2016. Previous roles include positions as Grafisch ontwerper at Service Best International B.V. and Grafisch vormgever at Bertels BV, where Cristel developed global advertising campaigns from concept to execution, including managing photoshoots and model styling. Additional experience encompasses roles in packaging design, flyer creation, and visual branding across various companies, with a freelance career prior to 2012 focusing on comprehensive design projects. Cristel's educational background includes a photography program completed at CVO Photography between 2011 and 2013.