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Winson Nie is a seasoned professional in sales and market development with extensive experience in the international trade of electrical components and related products. Currently serving as Senior Country Manager at Sheng Ye Electric Co., LTD since January 2020, Winson Nie focuses on new market development in the ASEAN region and expanding presence in the EMEA market while training and managing sales teams. Previously held roles include Vice Head of Sales Department at Shengye Electrical Co., Ltd., overseeing international sales of motor run capacitors, and Head of Global Sales at Dadi Weiye Group, where responsibilities encompassed export sales and import operations for olive oil-related products. Earlier experience includes a key account management role at ShengYe Electrical Co., LTD and channel account management at Midea Group. Winson Nie holds a Bachelor's degree in foreign language from East China Jiaotong University.