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Mr Lim Hock Chee BBM is the Chief Executive Officer and is responsible for overseeing the operations, setting directions for new growth areas and developing business strategies.

Mr Lim is one of the founding shareholders of C M M Marketing Management Pte Ltd and Sheng Siong Supermarket Pte Ltd, and has been a director of the Group since Sheng Siong Supermarket Pte Ltd was incorporated in 1983. He has been instrumental in the Group’s growth and has been leading the expansion of their business and operations since inception. Mr Lim also manages Singapore’s day-to-day operations, including overseeing the operations in China and aspects of the meat-related business of their grocery retailing operations, such as selection, supply, processing, storage and quality control. Mr Lim has more than 38 years of experience in grocery retailing. Prior to founding the Group, Mr Lim was employed in his family’s hog rearing business.

In 2006, Mr Lim was awarded the Pingat Bakti Masyarakat, or the Public Service Medal, by the Singapore Prime Minister’s Office and the Long Service Award by the Singapore Prime Minister’s Office in 2007. Since 2010, Mr Lim has served as a Council Member of the Singapore Chinese Chamber of Commerce and Industry (SCCCI) and is elected as the vice-president of the 61st Council in 2022.

Mr Lim was a member of Ministry of Trade and Industry’s Retail Price Watch Group (RPWG) from 2011 to 2013. He was appointed as a member of IRAS’ Taxpayer Feedback Panel – Mandarin Dialogue from 2012 to 2014, on behalf of SCCCI. From 2014 to 2016, Mr Lim continued to be a member of the feedback panel in his own capacity as a corporate taxpayer.

In 2012, he was a member of the Tripartite Committee for Low Wage Workers and Inclusive Growth, contributing to the committee from an employer’s perspective. In Singapore’s National Day Awards 2014, Mr Lim was awarded the Public Service Star Medal or Bintang Bakti Masyarakat. He was also appointed as a director of Health Promotion Board from 2014 to 2016.