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Allison Tan is an experienced brand manager currently leading brand strategy and social media efforts at SHEIN since February 2021. With a strong background in marketing roles, Allison has served as the Senior Branding Specialist for Singapore and Malaysia markets, focusing on comprehensive brand initiatives including PR campaigns and offline activations. Prior experience includes strategic marketing management at Big Bang Capital Pte Ltd, overseeing digital marketing, operational marketing, and brand partnerships for various clients. Earlier roles include Head Bartender at Jekyll & Hyde Cocktail Bar and Front Office Associate with IndoChine Group. Allison holds a Bachelor's degree in Hospitality and Business Management from Murdoch University.