For over 40 years, sports bras have been letting us down. Promising unmatched support and comfort. And yet, we still bounce. So, we’ve had to adjust. We’ve doubled up. We’ve slowed down. We’ve taken it easy. And we’ve held back. Well, we’ve had enough. It’s time to demand better. To stop settling. It’s time we insist that performance gear work with us, not against us. That’s why SHEFIT® was founded. Inspired by one woman’s refusal to settle, SHEFIT® has been changing the game for women since 2016 with the release of the Ultimate Sports Bra® featuring patented Zip. Cinch. Lift.® adjustability. The only sports bra that lets you set your fit and support so you can take control. Of your body. Your workout. And your life.

Based in Grand Rapids, MI, SHEFIT has been ranked two years in a row as one of the top 100 fastest-growing privately held companies by Inc. 500 and a leading business by Entrepreneur Magazine. We believe in game-changing design that makes a difference in people’s lives, supporting everyone regardless of color, shape, size, or story, and standing up for and doing the right thing.

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