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Hongbo Sun is a seasoned entrepreneur and technology leader, currently serving as the CEO and Co-founder of Bonflite since January 2017, focusing on modernizing travel retail shopping for airlines and airports. In addition to this role, Hongbo is actively involved as a mentor with SITA, Techstars, and Intelak Hub, contributing valuable insights to emerging talents in the industry. Previously, Hongbo co-founded SimpliFly and ApplyMetrics and held the position of Managing Director for the Hello China radio show at 103.2 Dublin City FM. Academic credentials include a Bachelor of Science in Computer Science from University College Dublin and studies at The Wharton School.