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Luke Beach is a seasoned business analyst with experience in various roles within the public and private sectors. Currently serving as a business analyst at SharedBet since May 2024, Luke previously held the same title at Playbook Engineering from February 2023 to May 2024. Prior to these positions, Luke accumulated extensive experience at Cardiff Council, starting as a customer service representative in November 2014, advancing to senior customer service representative, and then becoming the senior school admissions officer until February 2023. Educational qualifications include a degree from the University of South Wales and previous studies at St David's College Cardiff, Cardiff High School Sixth Form, Cardiff High School, and Rhydypenau Primary School.