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Gabrielle Richards

Brand Director at Shapermint

Gabrielle Richards has worked in the fashion and e-commerce industries since 2008. In 2009, they began working as a Sales Lead & Stylist at Ann Taylor LOFT. Gabrielle then worked as a Wardrobe Intern/Assistant at MTV Networks in 2008. From 2010 to 2020, they worked at Indique Hair LLC in various roles, including Brand Manager, Global Marketing Manager, and Marketing Associate. In 2020, they began working as a Brand Director at both Shapermint and Trafilea Group. At Shapermint, they helped the brand grow from 0 to $200M and 4+ Million customers in the first 2 years. At Trafilea, they helped Shapermint grow from 0 to $300M and 6+ Million customers in less than two years. Additionally, they worked as a Brand Marketing Manager at NutraBlast in 2020, where they managed the cross-functional projects to re-brand Nutrablast's core product and oversaw the website's user experience, including site navigation, content roadmap, conversion funnels, merchandising strategies, and promotional campaigns.

Gabrielle Richards has an education history that includes a Masters Degree in Fashion Design from Drexel University (2007-2010), a Bachelor of Arts in Economics from Dickinson College (2003-2007), and a Certificate in Marketing Strategy from Cornell University (2015). Gabrielle also holds certifications as a Body Positive Facilitator Coach from The Body Positive (2021), a Hootsuite Certified Professional from Hootsuite Media Inc. (2016), and a Marketing Strategy Certification from Cornell University (2015).

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