ÂÜÀòÂÒÂ×

Lisa W. currently serves as the Director of Digital Marketing at Shake Shack, overseeing performance and lifecycle marketing, including digital media strategies to enhance acquisition, frequency, and retention. Prior to this role, Lisa was the Director of Digital Marketing at Wiley, leading digital media strategy for global campaigns. Lisa's extensive experience in digital marketing also includes significant positions at Victoria’s Secret & Co., where leadership roles encompassed brand and performance media for PINK, and various positions at Office Depot, focusing on Ecommerce and mobile marketing strategies. Lisa began a career in marketing at Clear Channel Communications and holds a Bachelor of Arts in Business from SUNY Oneonta.