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Jake Shofer is currently the Head of E-Commerce at Shack, where he focuses on a unique website experience for each customer through AI technology. Prior to this, he worked as a Business Development Executive at Particular Audience, and as a Co-Founder at The Lazy Wombat Supply Co. His background includes roles as a Consultant at KPMG Australia, Senior Investment Analyst at Equitise, and Sponsorship Manager at StartUp Link. Jake also has experience as an intern at Wolfson Group and Credit Analyst at Valiant Finance. He holds a Bachelor of Commerce/Bachelor of Economics degree from UNSW with majors in Accounting, Finance, and Economics, and is currently pursuing a Bachelor's degree at Copenhagen Business School.