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Serene Yap is an experienced digital marketing professional with a strong background in website management and integrated marketing strategies. Currently serving as Digital Marketing Manager and Webmaster at SGInnovate since 2017, Serene Yap leads the strategic planning and execution of the company’s web portal, focusing on enhancing user experience, digital engagement, and content management. Previously, Serene Yap held several key marketing roles at Singapore Post Ltd and HP, including Digital & Marketing Manager and Regional Integrated Marketing Manager, where responsibilities included demand generation, content creation, brand advocacy, and cross-functional collaboration across Asia Pacific. With a foundation in economics from Murdoch University, Serene Yap possesses a comprehensive skill set in digital marketing, content strategy, and customer relationship management, honed over more than two decades of diverse experience in various industries.