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Mark King is an accomplished professional with extensive experience in data science, database marketing, and multi-channel media optimization. Currently serving as Senior Manager of Data Science at ³§³Ò360°, a Segerdahl company, Mark has previously held senior management roles at Tribune Publishing Company and Conversion Alliance, among others. With a solid foundation in marketing and business management, evidenced by an MBA from Lake Forest Graduate School of Management and a Bachelor's degree from the University of Illinois Chicago, Mark has developed expertise in performance analysis, customer-facing consultancy, and product development. Mark's career also includes significant military service as a Master Sergeant in the US Marine Corps, where Mark served as a sales trainer and was certified as "Train the Trainer."