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Fanny Vahl-Kehren is a seasoned professional in product ownership and management, currently serving as a Product Owner at SFEIR since November 2022. Previously, Fanny held the role of Senior Product Owner at Editus Luxembourg, where responsibilities included managing the vision and roadmap of digital platforms, ensuring a consumer-centric strategy, and addressing project risks. Fanny has also contributed to Auchan Retail as a Product Owner, where the focus was on developing a B2B e-commerce website and overseeing marketing projects. Earlier experience includes managing a department for electronic equipment, developing fashion accessories at The Kooples, and executing various communication strategies at Neoma Business School. Fanny's educational background includes a Master's degree in Marketing & Brand Management from NEOMA Business School and an Erasmus exchange program at Nova School of Business and Economics.