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Cara Wickstrand has over a decade of experience in various roles at SFC Energy North America, where key positions include Customer Experience Manager, Inside Sales Manager, and Drives & Motor Control Commercial Manager. Responsibilities have involved front-end design of power product systems, project management, coaching inside sales teams, and developing design standards. Previous roles at Simark Controls Ltd. and Hampton Power Systems focused on procurement, vendor liaison, and inventory control, demonstrating a strong foundation in sales support and operational efficiency. Cara Wickstrand's educational background includes studies at the Southern Alberta Institute of Technology and the University of Calgary.