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Franziska Lechner is an experienced sales professional, currently serving as Sales Director WEST PI at Sesotec since January 2022, where responsibilities include understanding customer needs and achieving company objectives through effective planning and performance analysis. Prior to this role, Franziska worked as Sales Manager for RFID Technology at Mühlbauer Group, focusing on developing business strategies in Spanish- and Portuguese-speaking markets. Additionally, Franziska gained experience at Krones AG as a Master’s Degree Candidate, contributing to project management and improving communication processes within the company. Franziska holds a Master's degree in Intercultural Management from Ostbayerische Technische Hochschule Regensburg and a Bachelor's degree in Cultural Studies from the University of Regensburg, with further academic experience at Universidad Nacional de Mar del Plata.