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Matthew Belferman is an accomplished product design leader with extensive experience in the healthcare and financial services sectors. Currently serving as Head of Product Design at Sesame, Matthew leads design efforts for a leading consumer healthcare marketplace. Previously, at APTO Payments, Matthew established the UX/UXR function and directed design for the Coinbase Crypto Debit card launch. At athenahealth, Matthew managed a multi-disciplinary team that developed innovative healthcare solutions, earning recognition through the KLAS Points of Light Award. Additional roles include advisory positions for Mio and leadership positions at Bankrate, Inc. and Commerce Signals, where Matthew significantly contributed to user engagement and revenue growth. As the founder of HitchCreative, Matthew built a successful multidisciplinary design agency, showcasing a strong record of driving design excellence across various industries.