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Andy Batten is a seasoned professional in the field of marketing technology and analytics, currently serving as Senior Manager of Martech Architecture at ServiceTitan since May 2023. Prior to this role, Andy demonstrated expertise as a Sr. Principal Analytics Engineer at Red Door Interactive, leading technical analytics practices and collaborating with stakeholders for strategic planning. Andy has a strong background in overseeing analytics evolution across various functions as Sr. Director of Marketing Analytics & BI. Previous positions include managing and directing teams at CenturyLink, where Andy focused on digital marketing analytics and campaign reporting, as well as roles at MediaNews Group Interactive and Maxtor, where Andy was instrumental in enhancing SEO initiatives and implementing analytics solutions. Andy holds a BS in Business Administration/MIS from Adams State University.