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Tamara Marx is an accomplished marketing professional with extensive experience in account-based marketing and demand generation. Currently serving as Director & Head of ABM at ServiceNow, Tamara has previously held positions including Senior Account-based Marketing Manager and Guest Lecturer at Santa Clara University Leavey School of Business, where expertise in ABM and value proposition development was shared. Additional roles have included Demand Generation Manager at Branch and Marketing Associate at Jive Software, along with an early career position as a Business Development Associate Intern at twoXAR. Tamara holds an MBA in Marketing from Santa Clara University Leavey School of Business and a Bachelor of Science in Environmental Biology specializing in Chemistry from UC San Diego.