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Dan Disney is a seasoned marketing professional with extensive experience in digital acquisition strategies and ad operations. Currently serving as Senior Director of Digital Acquisition Strategy & Ad Operations for EMEA at ServiceNow since September 2020, Dan has held multiple key roles including Director and Sr. Manager in the same department. Prior experience includes serving as Head of Digital for Europe at Automation Anywhere, where responsibilities encompassed global and regional go-to-market planning and campaign execution. Dan has also held leadership positions at twogether, Silver Agency, and The Marketing Practice, directing account teams and developing integrated marketing strategies for notable clients like KPMG and Salesforce. Dan's career began in media planning at Manning Gottlieb OMD and has evolved through a series of strategic roles in prominent marketing and communications agencies, complemented by a BA (Hons) in Broadcasting Studies from Falmouth University.