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Michael Nederhoff has a diverse work experience spanning several industries. Michael currently serves as the Chief Operating Officer at Served With Honor. Prior to that, they ran their own independent agency called WiLRo Consulting, where they specialized in strategy, sales, marketing, distribution, brand management, and new product development. Michael has worked with various clients, including Jagermeister, Dry Soda, Mindset, Waisamama, Sesh+, and several start-ups. Nederhoff also worked as an Executive in Residence at Co.Labs and as the Chairman of the Board at Psyched Wellness. Before that, they were the CEO of Shelter and the President of JUUL Labs. Their earlier experiences include serving as the General Manager at CytoSport, Inc., the VP of Sales at Red Bull Canada, the Director of Sales at Frito Lay, and holding various roles at Cadburys Schweppes PLC as the Director of Sales/Regional Manager/BDM/NAM.

Michael Nederhoff's education history is as follows:

- In 2021, they obtained a Certificate in Leading with Finance from Harvard Business School Online.

- In 2019, they completed the Board Governance Fundamentals program at Ryerson University, focusing on Business/Commerce.

- In 2011, they attended Schulich ExecEd for Strategic Management courses.

- In 2008, they completed a Mini MBA program at the Haskayne School of Business.

- From 1990 to 1994, they earned a BComm degree in Finance/Mkt from the University of Saskatchewan.

- In 1989 and 1990, they studied Marketing at North Dakota State University.

Additionally, they hold several certifications, including CrossFit Level 1 Trainer Certificate, CrossFit Nutrition, Certified Coach - Stress, Sleep and Recovery, Crossfit Programming, Coach - Development 1 (Hockey Canada), PN1 - Nutrition Coach, Coach - Goalie + Checking (Hockey Canada), Coach 2 (Hockey Canada), and the Canadian Securities Course.