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Michal Hempel is a seasoned design leader with extensive experience in user experience (UX) and visual design across various companies. Currently serving as Design Practice Lead at Serko Ltd. since May 2021, Michal has previously held roles including Head of Strategy and Design at Provoke Solutions and UX Design Lead at Alphero, where a significant impact on user experience and business outcomes was achieved. Michal's career includes pivotal positions such as Lead UX and Design Consultant at Fronde, Service Delivery Manager at Telecom NZ, and Head of Design at Kazaa, demonstrating a strong emphasis on innovative design and technology solutions. Academic credentials include a Bachelor of Arts with Honours in Mass Communication/Media Studies from Macquarie University.