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Bob Shaw is a seasoned professional with extensive experience in the travel and technology sectors. As a Co-Founder of Serko Ltd. since May 2007, Bob has played a pivotal role in developing Zeno, a premium business platform that enhances travel and expense management through intelligent technology. Bob also serves as Director at both Serko and serko.travel, focusing on integrated solutions for corporate travel booking and streamlining business travel. Previous roles include Owner at Financial Equities Ltd., and managerial positions at Gullivers Travel Group and Interactive Technologies, where Bob served as Managing Director. Bob's consultancy work includes engagements with MIT Sloan and BMW. Educational qualifications include a degree in Information Technology from Leeds Beckett University, and memberships with the Institute of Directors and the Institute of IT Professionals.