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Isabelle Viale is a seasoned marketing professional with extensive experience in the hospitality and technology sectors. Currently serving as Directrice marketing pôle Hospitality at Sequoiasoft since August 2022, Isabelle has a strong background previously as Head of Marketing & Partnerships at 360&1 and Full Performance, where strategic business development networks were developed to enhance market penetration in France and Europe. Experience includes extensive work in marketing automation, digital transformations, product launches, and partnership management, alongside various roles in BtoB and BtoC environments. Educational qualifications include an Executive MBA in Digital Marketing and E-Business from Pôle universitaire Léonard de Vinci and a Bachelor of Commerce in Marketing from TBS Education.