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Fernanda Heber Martins is a seasoned creative professional with extensive experience in brand development and creative direction. Currently serving as the Creative Director at Conekta since May 2022, Fernanda led a comprehensive rebranding initiative that significantly enhanced the company's visual assets and website. Prior experience includes holding the position of Head of Brand at GAIA Design, where Fernanda successfully structured and scaled a remote team while developing communication strategies to boost brand awareness. As the CEO and Creative Director of The Ad. Boutique, Fernanda managed a team of ten, delivering innovative design solutions for high-profile clients such as Chanel and Bvlgari. Earlier roles include Jr. Creative Director at CATORCE DÍAS and internships at Motivate Design, LLOYD & CO., and TODA. Fernanda holds a Bachelor of Business Administration in Strategic Design and Management from Parsons School of Design.