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Lucas Bassi currently serves as Gerente de Mídia e Performance at SEPHORA since July 2021. Previously, Lucas held roles including Gerente de Marketing Digital at Integralmedica Suplementos Nutricionais and Digital Marketing Manager at TempoTem. Responsibilities have encompassed managing paid media channels, SEO strategies, CRM planning, and performance analysis across digital platforms. At Reachlocal Brasil, Lucas was Digital Marketing Operation Manager, overseeing a USD$ 20 million annual campaign revenue and leading a team in Brazil and Mexico. Other experiences include roles at MercadoLivre.com and NET Serviços de Comunicação S/A, focusing on online communication planning, KPI analysis, and campaign optimization. Lucas Bassi holds a Pós Graduação degree from FIA Business School and a graduation degree in Propaganda e Marketing from Universidade Presbiteriana Mackenzie.