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Capucine Geffroy is a skilled professional specializing in e-merchandising and digital marketing, currently serving as Chargée de E-merchandising at La Redoute since September 2022. In this role, Capucine engages in market analysis focused on men's fashion, footwear, and sports, implementing manual ranking and automated strategies to optimize customer journeys and enhance conversion rates. Previous experience includes a position as Assistante responsable e-commerce and SEO at Clayrton's, where responsibilities involved managing the e-shop and analyzing performance indicators, as well as roles in marketing and communication at PIXELIGHT and community management at Movies and Sketch'up. Capucine holds a Master’s degree in Direct and Digital Marketing from IAE Lille and has a comprehensive educational background in marketing and communication.