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Amrita Balaji is an accomplished marketing professional with extensive experience in digital and growth marketing. Currently serving as the Director of Growth Marketing at Sephora SEA since August 2016, Amrita leads the MarTech team, establishing the Marketing Automation Platform and building the team from the ground up. Prior to this role, Amrita excelled as a Senior Manager in both Marketing Tech and Performance Marketing at Sephora, focusing on team management, operational automation, and optimization strategies. Amrita's earlier experience includes serving as Digital Marketing Manager at Wego.com, where responsibilities encompassed strategy formulation and performance across various digital channels, and as Assistant Manager for Digital & Social Marketing at Citi, where efforts led to improved user flow and online acquisition processes. Amrita began the career with an internship as a Software Sales Analyst at IBM and holds a Bachelor’s degree in Mechanical Engineering from the National University of Singapore.