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William Merchan has a strong background in revenue generation and strategy. William has held leadership positions in various companies, including Sensor Tower, where they served as Chief Revenue Officer (CRO), and GumGum, where they were the Head of Verity. Prior to that, they held the position of Chief Revenue Officer at Pathmatics, Inc. and Chief Strategy Officer at DataScience.com. William also has experience in business development and marketing, having worked at MarketShare and Yahoo!. Additionally, they have worked in brand management at The Walt Disney Company. Overall, William Merchan has a diverse range of experience in revenue generation, strategy, business development, and brand management.

William Merchan has a Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management. Additionally, they hold a Bachelor of Science (BS) from the University of California, Berkeley.