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Mike Lawson has an extensive background in the action sports industry, with experience ranging from retail sales to managerial positions in sales and operations. Beginning his career at Becker Surfboards, he has since held titles such as Raw Materials Manager at Volcom, National Sales Manager at Sole Technology, Director of US Sales at Brixton, and currently serves as Partner & CCO at Sendero Provisions Co. His expertise and leadership skills have been honed over the years in various roles within the industry.