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Luis Santa Cruz Fronjosá has significant experience in sales training and management. Luis currently works at Semrush as a Senior Sales Trainer, where they have designed and executed a successful Sales Certification program, led the onboarding program for new hires, and developed engaging training courses. Prior to this, they worked at Tripadvisor as a Sales Trainer, where they designed onboarding programs, conducted needs analyses, and provided targeted coaching sessions. Before that, they worked at Uline as a Sales Trainer and Sales Representative, focusing on skills gap analyses, training program development, and sales management. Luis also has experience as an Account Manager at Liqui Box, where they served as a liaison between customers and stakeholders and identified new business opportunities. Earlier in their career, Luis worked as a Manager of Sales at Natural Pack, overseeing daily operations and pursuing new business opportunities. Luis began their career at TAISA as a Key Account Manager, where they were responsible for growing revenue and managing client relationships, including designing and implementing training programs.

Luis Santa Cruz Fronjosá has an extensive education history. Luis completed an Executive Master of Business Administration (MBA) in International Business from the Universitat Oberta de Catalunya from 2016 to 2018. Prior to that, they obtained a degree in Physics from the Universidad Nacional Autónoma de México, where they attended from 1995 to 2000. Before entering university, Luis Santa Cruz Fronjosá attended Colegio Madrid from 1991 to 1994. In addition to their formal education, they have obtained various certifications related to sales, customer success, instructional design, program management, and learner engagement. These certifications include "Chorus Certification" from ZoomInfo, "Advanced Persuasive Selling: Persuading Different Personality Types" from LinkedIn, "Learning How to Increase Learner Engagement" from LinkedIn, "Sales: Customer Success" from LinkedIn, "Create and Deliver Standout Technical Presentations" from LinkedIn, "Frontline Manager Certification" from Gong, "Sales: Closing Strategies" from LinkedIn, "The Science of Selling: Proven Strategies to Close the Deal" from LinkedIn, "Gong Program Manager Launch Certification" from Gong, "Program Manager Launch Certification" from Gong, "Instructional Design Essentials: Models of ID" from LinkedIn, "Instructional Design: Adult Learners" from LinkedIn, and "Organizational Learning and Development" from LinkedIn. Luis also completed the "Tripadvisor Sandler Prospecting" program from Sandler, although specific details regarding the month and year of completion are not provided.