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Alina Latypova is a Product Researcher at Semrush, contributing to strategic projects by conducting generative product research and identifying new opportunities. With a background as a UX Researcher at MegaFon and Usethics, Alina has experience in conducting research projects for B2B products, developing Customer Journey Maps, and creating educational content on UX research. Alina also has experience as a Mixed Methods Researcher at ECOPSY Consulting, focusing on employee engagement and cross-functional interaction. Alina holds a Master's degree in Social Psychology and a Bachelor's degree in Psychology from the Higher School of Economics.