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Susana Diaz Cruz has extensive experience in marketing and communications, currently serving as Gerente de Mercadeo and Directora de Comunicaciones at Sempertex S.A. since July 2012, where responsibilities include designing and implementing marketing plans tailored to market needs and supporting sales efforts with promotional campaigns. Prior roles include Marketing Online & eCommerce at Hotel Barranquilla Plaza and Marketing & Advertising positions at Makro Computo S.A. and Allied Telesis, specializing in marketing strategies, budget management, and advertising proposals. Susana holds a Master's degree in Marketing and Commercial Management from EAE Business School and a degree in Marketing and Advertising from Politécnico Grancolombiano, along with additional studies in strategic communication and digital marketing.